Introduction: What is a “Goshuin”?
Hello! I’m Ken, the editor-in-chief of Tokyo Insider Guide.
When visiting shrines and temples in Japan, have you ever seen people having something written in beautiful notebook-like books with a brush and red seal? You might have wondered, “What on earth is that?”
That is called a “Goshuin” (御朱印). It’s not just a commemorative stamp. A Goshuin is a proof of your connection with the deities of that shrine or the Buddhas of that temple. It’s a unique piece of “art” created just for you, with the date of your visit and the name of the shrine or temple handwritten one by one by a priest or monk.
By reading this article, you’ll be able to start this wonderful cultural experience right away, and with confidence!
What You Need to Collect Goshuin: A “Goshuin-cho”
You cannot receive a Goshuin in a regular notebook or on a scrap of paper you brought as a souvenir. To start collecting Goshuin, you first need to obtain a special book called a “Goshuin-cho” (御朱印帳).
Where to Buy One?
You can primarily get a Goshuin-cho in two places.
- At the office of large shrines and temples: The place where they sell charms (called “Juyosho”) often has beautiful, original Goshuin-cho books featuring the symbol or design of that shrine.
- Stationery stores and bookstores: Large stationery and variety stores like LOFT, Tokyu Hands, or Ito-ya, as well as large bookstores, also sell a variety of Goshuin-cho designs.
There are countless varieties, from traditional Japanese patterns to collaborations with anime characters and modern, stylish designs. Your journey begins with finding that one special book.
How to Receive a Goshuin: 4 Simple Steps
The process is very simple. I’ll explain the specific steps so that even beginners won’t get lost.
Step ①: First, Pray with a Sincere Heart
【THE MOST IMPORTANT RULE】
Collecting Goshuin is not a stamp rally. It is a proof of your connection with the gods and Buddhas. Therefore, it is an absolute rule to first pray sincerely at the main hall before receiving your Goshuin. Please do not forget this.
Step ②: Go to the “Juyosho” or “Goshuin-sho”
After you have finished praying, look for a place marked “御朱印所 (Goshuin-sho)” or “納経所 (Nokyo-jo)”. In many cases, it’s the same place where they sell charms (“Juyosho”).
Step ③: Hand Over Your Goshuin-cho
Open your Goshuin-cho to the page you want the seal on, and hand it to the staff, saying “Goshuin o onegai shimasu” (A Goshuin, please). If there’s a queue, you might be given a number tag.
Step ④: Pay the Fee and Receive Your Book
The fee is typically between 300 and 500 yen. Place the money in the box labeled “初穂料 (Hatsuho-ryo)” or “納経料 (Nokyo-ryo)”. Wait quietly until it is finished, and when called, receive it politely with both hands and say “Arigato gozaimasu” (Thank you very much) to express your gratitude.
Fun Facts to Make it More Enjoyable!
Designs are Not All the Same
The calligraphy style and the design of the red seal are completely different for each shrine and temple. Some are powerful, some are delicate and beautiful, and sometimes there are even cute animal seals. Comparing them as works of art is one of the great joys.
Limited-Time “Special Goshuin”
During special periods like New Year’s, major festivals, or the cherry blossom and autumn foliage seasons, you can often get colorful and special “limited-edition Goshuin” that are only available at that time. For example, the Goshuin from Asakusa Shrine during the Sanja Matsuri festival is extremely popular. These once-in-a-lifetime encounters are part of the charm of collecting Goshuin.
【Bonus】Create Your Own One-of-a-Kind “Original Goshuin-cho”
For those who want an even more special experience, you can not only buy a ready-made Goshuin-cho but also make one yourself.
① Participate in a Workshop
At traditional Japanese paper (washi) specialty stores like Ozu Washi in Nihonbashi, Tokyo, they hold cultural experience workshops such as washi paper-making and bookbinding. You can choose your favorite washi paper and create your very own original Goshuin-cho. It will be the best souvenir of your trip!
② Purchase a DIY Kit
If you want a more casual experience, the “Goshuin-cho DIY kits” sold at stores like LOFT or Tokyu Hands are also a great option. They come with all the necessary materials, so you can make one at your own pace in your hotel room.
Ken’s Final Advice: Your Own Personal Travelogue
A Goshuin-cho is not just a collection book. By the time you’ve filled one up, it has become your own special “travel diary.”
Every time you turn a page, the quiet atmosphere of that shrine, the solemn scent of that temple, and the memories of your trip will come vividly back to life. Don’t be afraid to take the first step and begin your own Goshuin-collecting journey.
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