[2025] The Complete Daiso Guide: Must-Buy Popular Products & Smart Shopping Tips for Travelers

Introduction: Welcome to Japan’s “Treasure Box”

Hi! I’m Ken, the editor-in-chief of Tokyo Insider Guide.

Japan’s largest 100-yen shop, “Daiso,” is more than just a discount store. It’s a “treasure box” for travelers, filled with quality, design, and ideas. With this guide, you’ll be able to find the truly valuable items from their vast selection. Let’s go treasure hunting!

3 Reasons Why Daiso is a Traveler’s Paradise

• Find the Best Souvenirs: You’ll discover a mountain of unique, Japanese-style souvenirs at incredibly low prices.
• Solve Your Travel “Troubles”: From forgotten charging cables to compression bags, you can get travel essentials at a bargain.
• See What’s “Now” in Japan: You can get a glimpse into the real lifestyle and trends of Japanese people from popular snacks and the latest handy goods.

【Ken’s Choice】The Must-Buy List by Category

I’ve carefully selected items that are especially valuable for travelers.

Souvenirs

Compact and lightweight items with traditional Japanese patterns are perfect for souvenirs. Stationery like sticky notes and stickers with sushi or Shiba Inu motifs are full of Japan’s “Kawaii” culture. Unique food-sample keychains are also a great conversation starter.

Travel Goods

Clothing compression bags are a travel essential that magically create space in your return suitcase. Gadget pouches for organizing messy cables and chargers are also very handy.

High-Quality Items

You might find Japanese tableware like Mino-yaki pottery that’s of a quality you wouldn’t expect for 100 yen. There are also plenty of unique, ingenious products like the “egg timer” that lets you cook eggs to a specific hardness.

【Hot on Social Media】If You Find It, Buy It! Viral Products

At Daiso, there are “viral products” that become a hot topic on social media and sell out in an instant. If you find one, you’re in luck!

• Seasoned Egg Maker: A god-tier item that makes it easy to create perfect ramen-style seasoned eggs.

• UR GLAM Cosmetics: The 9-color eyeshadow palettes and various makeup brushes are always a hot topic for their high quality.

• Compressed Face Mask: A magic-like coin that instantly expands into a face mask when soaked in your favorite lotion.
• Silicone Moisturizing Mask: A must-have for beauty lovers that significantly boosts the effectiveness of sheet masks.

Smart Shopping at Daiso: 3 Things to Watch Out For

• Items that are not 100 yen: There are many products that cost 200, 300 yen, etc. Be sure to check the price tag carefully.
• Spotting “Hits” and “Misses”: “Dishes and stationery” are often “hits” of great value. I’d recommend being more cautious with “electronics.”
• Don’t Forget Tax-Free: Some large city-center stores offer tax-free shopping for tourists. Be sure to bring your passport.

Ken’s Final Advice: Design Your Trip’s Memories with 100 Yen

Daiso is a place where you can experience the ingenuity and playfulness of Japanese life. Please enjoy exploring every corner of the store as if you’re on a treasure hunt. You’re sure to find many items that will enrich your trip for just 100 yen.